Partner Success Kit

The following requirements are necessary to ensure that all partner marketing materials accurately represent U.S. Career Institute and comply with our marketing and accreditation guidelines.

1. Brand Guidelines

• Always use the full name U.S. Career Institute, including the periods in “U.S.”
• Use only the provided U.S. Career Institute logo. The logo may not be altered, edited, or modified in any way.

2. Accreditation

Because accreditation language is subject to specific requirements, any marketing materials that reference accreditation must follow these guidelines:

• Whenever the word “accredited” is used, it must be preceded by “DEAC.”
  Approved: U.S. Career Institute is DEAC accredited.
• The following statement may also be used exactly as written, without edits:
  U.S. Career Institute is accredited by the Distance Education Accrediting Commission (DEAC). DEAC is listed by the U.S. Department of Education as a recognized accrediting agency.
• Accreditation may be attributed to U.S. Career Institute as a school, but should not be attributed to individual programs.
  Approved: U.S. Career Institute is a DEAC accredited school, offering High School, Certificate, and Associate Degree programs.
• In no event can the partner claim DEAC (or State) accreditation/approval.

3. Affiliations & Seals

• The use of affiliation seals, logos, or other marks belonging to professional organizations, certifying agencies, or similar bodies that U.S. Career Institute has a relationship with is not permitted in partner-created marketing materials.
• U.S. Career Institute’s affiliation or accreditation with these organizations does not extend to our partners, nor does it grant partners permission to use those organizations’ logos or seals.
• The State Seal of Colorado may not be used under any circumstances.

4. Prohibited Words, Phrases & Claims

To ensure marketing materials accurately represent U.S. Career Institute, please do not use the following words, phrases, or types of claims:

• College or University
• Guaranteed
• Unlimited
• Unsubstantiated promotional or “puffery” language, such as “Largest” or “Best.” Puffery refers to advertising or sales language that relies on exaggeration, opinions, or superlatives that cannot be supported by credible evidence.
• “Hands-on Training,” unless referring specifically to our Massage Therapy HOT program.
• Language implying that U.S. Career Institute provides certification. U.S. Career Institute is not a certifying body. Depending on the program of study, we prepare students to pursue industry certification.

5. Discounts & Special Offers

• Do not imply that U.S. Career Institute is offering a discount, special offer, promotional rate, or other special pricing unless the offer has been specifically provided and approved by U.S. Career Institute.

6. Admissions, Graduation & Transfer Credit

• Partners should not make claims or representations regarding admissions, graduation, transfer credit, or other enrollment-related outcomes.
• Partners may not guarantee or represent that credits earned at U.S. Career Institute will transfer to another institution. The acceptance of transfer credits is determined solely by the receiving institution.

7. Disclaimer and Responsibility

• U.S. Career Institute provides information and materials to assist its partners with their marketing and promotional efforts. However, each partner is responsible for reviewing and approving its own marketing materials, as well as submitting them to U.S. Career Institute for review and approval prior to publication or distribution.
• U.S. Career Institute must review and approve all partner-created materials prior to publication or distribution.
• This review is specific only to how U.S. Career Institute, its program, its approvals/affiliations/accreditations, and requirements to operate as a school are addressed in the partner’s materials.
• Other than that, U.S. Career Institute is not responsible for the accuracy, completeness, or presentation of marketing materials created or published by a partner, nor does U.S. Career Institute guarantee or assume responsibility for the results or outcomes of a partner’s marketing efforts, including leads, inquiries, enrollments, or other business results.
• Partners are encouraged to carefully proofread and review all marketing and promotional materials before publication to ensure that the information is accurate, current, and appropriate for their intended audience.
• Partner acknowledges they are responsible for any damages, fines, or other negative actions incurred by U.S. Career Institute should the partner portray U.S. Career Institute, its programs, its approvals/affiliations/accreditations, and requirements to operate as a school in any way not approved by U.S. Career Institute.

Questions

We appreciate your efforts to accurately represent U.S. Career Institute.

For questions or additional support, contact: Kara Nettles, Partnership Success Manager .