Partner Success Kit

U.S. Career Institute Ad Requirements

Review the required guidelines for using U.S. Career Institute branding, program messaging, and approved claims in recruitment and promotional materials.

Use the Correct Name

Always use the full U.S. Career Institute name

Follow Accreditation Language

Use only approved DEAC accreditation wording

Avoid Restricted Claims

Review prohibited words and phrases before publishing

Advertising Guidelines

Keep U.S. Career Institute references accurate and consistent

Use the following requirements when referencing U.S. Career Institute, accreditation, programs, and promotional claims in Partner-created materials.

School Name

U.S. Career Institute

Always spell out the full name U.S. Career Institute.

Always use the full school name
Include the periods in “U.S.”

Logo Usage

Use only the provided logo

Use only the provided U.S. Career Institute logo. Do not edit or modify the logo.

Keep the supplied logo artwork intact when using it in recruitment and promotional materials.

Accreditation

Use approved accreditation language

When referring to accreditation, follow these requirements exactly.

Approved Usage

Whenever the word “accredited” is used, it must be prefaced with DEAC.

U.S. Career Institute is DEAC accredited.

You may also use the following statement with no edits:

U.S. Career Institute is accredited by the Distance Education Accrediting Commission (DEAC). DEAC is listed by the U.S. Department of Education as a recognized accrediting agency.

School vs. Program Accreditation

Accreditation may be used when referring to U.S. Career Institute as the school, not to individual programs.

Approved example:

U.S. Career Institute is DEAC accredited, offering High School, Certificate, and Associate Degree programs.

Use of affiliation seals or logos from professional bodies and certifying agencies must be pre-approved.

Restricted Language

Don’t use these words or phrases

Avoid the following language in U.S. Career Institute advertising and promotional materials.

Restricted Words & Claims

College or University
Guaranteed
Unlimited
Puffery words such as “Largest” or “Best”
Puffery refers to advertising or sales presentations relying on exaggerations, opinions, or superlatives with little or no credible evidence supporting the claim.

Restricted Training & Offer Language

Hands-on Training
Do not use this phrase unless referring specifically to the Massage Therapy HOT program.
Do not imply U.S. Career Institute offers certification
U.S. Career Institute is not a certifying body. Depending on the program of study, the school prepares students for industry certification.
Do not imply discounts or special offers

Quick Review

Before publishing

Spell out “U.S. Career Institute” correctly, including periods in “U.S.”
Use only the provided U.S. Career Institute logo without edits
Make sure any use of “accredited” follows the approved DEAC wording
Refer to the school as accredited, not individual programs
Confirm any professional-body or certifying-agency seals or logos have been pre-approved
Remove restricted words, unsupported claims, certification implications, discounts, or special offers

Important

When using the full accreditation statement, use the approved language exactly as provided and do not edit it.

Related Partner Resources

Use these tools to create and review your recruitment materials.

Customize Recruitment Ads

Build recruitment flyers and digital ads using your company information and approved imagery.

Go to Ad Builder

Generate QR Code

Create a downloadable QR code for your application, careers page, or job posting.

Open QR Generator

Have questions about a recruitment ad?

Contact Partnership Success for help reviewing messaging, branding, or promotional materials before you publish.

Contact Partnership Success