Partner Success Kit

U.S. Career Institute Ad Requirements

Review the required guidelines for using U.S. Career Institute branding, program messaging, and approved claims in recruitment and promotional materials.

Protect the brand Use approved messaging Review before publishing

Before You Publish

Keep recruitment materials clear, accurate, and on brand

Partner recruitment materials should represent both your organization and U.S. Career Institute consistently. Use the guidance below when creating flyers, digital ads, social posts, job listings, and other promotional materials.

Logo & Brand Usage

Use approved U.S. Career Institute brand assets and present them in a way that is clear, professional, and consistent.

Use approved U.S. Career Institute logo files
Keep logos clear and easy to read
Avoid stretching, distorting, or recoloring logos
Maintain adequate spacing around the logo
Use professional imagery and layouts

Approved Recruitment Messaging

Keep recruitment copy direct, accurate, and focused on the opportunity being offered by your organization.

Clearly identify the role or opportunity
Use approved program and training language
Keep claims factual and supportable
Avoid exaggerated or misleading statements
Make application instructions easy to understand

Advertising Review Requirements

Review Partner-created materials before they are published or distributed to help prevent brand or messaging issues.

Review final copy before publishing
Confirm logos and imagery are approved
Verify program references are accurate
Check application links and contact information
Submit materials for review when required

Recruitment Copy

Recommended messaging principles

Keep recruitment messaging simple, positive, and focused on the candidate opportunity.

Good Practices

Use concise, candidate-friendly language
Lead with the role and training opportunity
Include pay range when appropriate
Include a clear Apply Now link or QR code
Keep required qualifications easy to understand
Make employer-sponsored training clear

Avoid

Unsupported claims or guarantees
Overly academic or confusing language
Altered U.S. Career Institute logos
Outdated program or contact information
Dense layouts that make key details hard to find
Publishing materials before required review

Pre-Publish Checklist

Review before sharing

Confirm company name and contact information
Verify all links and QR codes
Confirm job title, location, and pay details
Use approved U.S. Career Institute branding
Review program wording for accuracy
Check spelling, grammar, and formatting
Complete any required internal or USCI review

Quick Tip

When in doubt, keep the message simple and confirm wording before publishing.

The Partner Success Kit ad builder can help your team start with a consistent format and approved visual style.

Related Partner Resources

Use these tools to create and review your recruitment materials.

Customize Recruitment Ads

Build recruitment flyers and digital ads using your company information and approved imagery.

Go to Ad Builder

Generate QR Code

Create a downloadable QR code for your application, careers page, or job posting.

Open QR Generator

Have questions about a recruitment ad?

Contact Partnership Success for help reviewing messaging, branding, or promotional materials before you publish.

Contact Partnership Success